MEDIA PROTOCOL: THE AUDIENCE ECONOMY CRYPTO

- July 27, 2018

"MEDIA Protocol is a tool for the proliferation of infinite and open content economies, powered by communities through relevant content. It is a remedy for the lowest common denominator, with little alternative, which results from economies of scale in the current content of ecosystems. "

In modern centralized platform there are many problems and shortcomings that Media Protocol try to get rid of by all means. After making every effort, the specialist team has developed its own Protocol that will meet the most necessary requirements. At the same time opening unlimited opportunities for creators, as well as helping them reach their full potential. What I think is very important, especially these days, when many creative and talented people suffer because of resource misuse. This is the starting point for the creation of unique and universal Protocols, which open the door to all members of the network, enabling them to interact one equally, and to meet the needs and desires of their viewers to the fullest. And to be more precise, the Media Protocol can be used by everyone, it can be artists, writers, musicians, photographers, designers, and owners from multiple media sources, media and many others. Thus, the main objective of this project is to increase the level and quality, and value of the content created, making it accessible to all users around the world.

MEDIA Protocol offers an internet transparency solution, which allows publishers, creators and consumers to have a direct link. MEDIA White Paper refers to this link as a two-way flow from publisher to consumer and vice versa. In theory, this protocol will be more efficient; the cost of both parties is significantly less money and time while providing incentives to both parties with their token based approach.

How does it work?

Consumers using apps that integrate the MEDIA Protocol will receive a mark award. If you're reading content online, share your creator's work, note your preferences, etc., you'll get a MEDIA token instead. The ERC20 can be traded on the open market, or used to tip your favorite creator.

Publishers using the MEDIA Protocol will be given alternatives to regular advertising and distribution channels. When a website publishes an article, for example, the URL is usually shared on social media, and is reinforced at a certain cost. With this new system, this website will have a direct link to its readers. Think of it like a shortcut over the internet, using blockchain to connect those who are invested in content. MEDIA refers to this new protocol as "Smart URL".

The MEDIA Protocol is positioning itself to be the core infrastructure of new internet communications.

This system will rely on third-party dApps to build a variety of eclectic online communities.

According to the company's available documentation.

They have created a working dApp prototype called CryptoCatnip as proof-of-concept and example of future applications. CryptoCatnip is their flagship app that is destined for news about the world of cryptocurency and tells the latest story to loyal readers. Finally, MEDIA is a set of analytical tools for publishers. While consumers remain anonymous, metrics will be provided through supported apps. The MEDIA protocol will eventually have developer tools to facilitate development on iOS and Android platforms.

Key Aspects of Media Protocol and its goals

As you have already noticed Media Protocol, developed on the basis of Blockchain, which makes me very happy. As you can see that the main goal of the developers is to create a safe, reliable and transparent space for interaction. Content creators include authors and publishers, and their main audience is readers, for whom and for whom unique content is created.