GOeureka - The Latest Hotel Booking Platform Using the Blockchain System

The growth of online travel agencies perfectly demonstrates the value of leveraging new technologies to disrupt existing industries. These online agencies have been able to offer consumers low prices and more options. Today's online travel agencies are developing and generating revenues in the industry.

However, it is not all rosy for the online travel agency; traditional institutions that are slow to adapt digitally or resist the growth of online travel agencies risk being left behind. However, these hotels are still lagging behind. They need to work faster. Otherwise, intermediaries that get them in touch with customers can start making more than them.

The GOeureka team thinks they may have found something that will give the hotel an edge over agency. To do this, GOeureka (GO) blockchain technology leverages platform to position itself as an unbiased and transparent technology partner to hotels, transforming traditional loyalty systems and delivering increasing value to all hotels and their customers.

GOeureka is an online booking platform that leverages blockchain technology to tackle current issues in the travel industry such as high commission structures imposed by online travel agencies (OTAs) and the fragmented loyalty programs within the hotel industry.

GOeureka aims to develop a system of ordering facilities and services that are easy to use, reliable with an undeniable record. Like all new systems, much of what is proposed will evolve over time as requirements change.

The GOeureka Vision

GO has a plan to create an ecosystem where businesses thrive by offering the best services to travelers. As a technology partner for the hotel industry, GO will offer a simple and direct app and web experience for users without the high commissions on most sites. GO will make it possible for them to offer better customer value and service with their resources.

Why Ethereum blockchain?

The blockchain provides GOeureka with the required token economics needed to eliminate high commission fees and ability to facilitate interoperable loyalty points. GOeur's platform also benefits from the distributed ledger technology that guarantees security and transparency across its platform.

Web Application Platform

Booking & Inventory Platform

The web application platform will host a booking platform for travelers and a hotel inventory system for hotels. Travelers will be able to search and book hotels. Hotels can update room inventory and prices directly or integrate with channel managers.

The Proxy Wallet

One key issue is usually faced when designing a blockchain system for mass adoption is the handling of user wallets. While a hardware wallet like a Ledger Nano or a plug-in like Metamask can expect users to use a recovery phrase, general users are unlikely to be happy with such a solution.

They intend to use what is called a proxy wallet for all Ether transactions:

Users will undergo a proof of identity when signing up for GOeureka

Cryptographic Key Pairs are created on user devices and never leave their devices

A corresponding smart contract called a "proxy wallet" will be created on the blockchain

The user channels all transactions via the proxy wallet which are tied to the user’s identity

The proxy wallet allows the user to interact with all parts of the GOeureka system

On registration of a lost phone, GOeureka can, via a rigorous process, establishes the identity of the account and assigns that person 's new address to be the new controller of the proxy wallet.

Payment Processing:

Charged processing fees by crypto payment service providers

Transaction fees that inflate due to blockchain congestion

Speed of transactions for on-chain settlement

Customizability of payment interface and protocols

Services Dashboard & CMS

Hotels will have access to a service dashboard and content management system (CMS) that interacts with GOeureka's mobile application:

Housekeeping

Concierge services

Live chat

Room service

Events

GO Token

The GO Token is a digital token or virtual currency. The GO platform for the purchase of room nights is designed to facilitate transactions on the GO platform, and other internal processes and payments within the GO infrastructure. GO Tokens are given to investors during the ICO token sale and may be traded on exchanges in the future or spent on the GO platform.

Go's marketing initiative

40% digital activation

Programmatic marketing is essentially the use of software to purchase digital advertising. It is powered by audience data and machine learning and allows marketers to connect with their best prospects across all touch points. This will allow data-driven digital activation campaigns at scale to drive their customer acquisition programs. Through our DSP partnership, they will be able to take an audience-centric approach to media buying, target consumers at scale, and reduce media wastage.

Marketing team 5%

To support their marketing activities, they plan to support part of the ICO funds to hire a team of advertising and media specialists. They have budgeted for the following personnel:

Social media and community managers

Programmatic campaign specialist

SEM specialist

Loyalty program manager

PR manager

10% social media

In addition to paid media activities, GO will also have a presence on all the playing social media channels such as Facebook, LinkedIn, Instagram, Line, Twitter, WeChat, and Snapchat. The platforms for drive brand messaging and complementary digital media activation campaigns.

10% Branding

To build the GO brand identity, we will be running a series of advertising campaigns across digital and traditional media outlets such as TV, print, and radio. The brand's advertising campaign will concentrate on promoting our brand equity and marketing to a mass audience to drive awareness of their platform and product offering.

30% Promotions

GO will incorporate a range of different promotional tools that reward our customers for signing up, making repeat bookings, and referring people to the platform. They will offer first-time sign-up bonuses for the first 250,000 users and implementers of a customer referral program for all new users. The referral program will be one of our many recruiting strategies where current customers are rewarded for referring new users to GO.

Bounty Campaign Overview

A Total of 6,000,000 GOT Tokens are reserved for the overall bounty campaign which will be allocated as follows:

27% For Social Media: Facebook 12%, Twitter 12%, Instagram 3% - 1,620,000 Tokens

15% for Translation: Whitepaper and ANN Thread- 900,000 Tokens

20% for Blog & Media - Blog, Video, Article, Banner, Any other Creative Thing - 12,00,000 Tokens

13% for Signature - 780,000 Tokens

5% for Reddit - 300,000 Tokens

3% for Telegram - 180,000 Tokens

17% for Special Private Bounty